The editor wanted it to look like what we call a ‘big book’.” They also wanted an element of magic, and the resulting cover with bold type and intersecting stars says it all. Creative Director Peter Lutjen noted: “We loved the covers of earlier titles, but we felt that they wouldn’t necessarily appeal to a mass audience. With the possibility early on that Addie could garner major popularity, the Tor team began planning and doing their best to make this book as marketable as possible for mainstream media. These are not necessarily these huge, huge epic books.” It’s no secret that the publishing landscape is continuously changing, and Tor is successfully adapting to society’s shifting perspective on the SFF genre.ĭuring our visit, NYU publishing students were able to learn in depth about one of these “softer” SFF novels in particular, the mega hit Addie. We have Gideon the Ninth (Tamsyn Muir), which is kind of quirky and fun science fiction. Klune (The House in the Cerulean Sea), who writes fantasy LGBTQ+ stories. Eileen Lawrence, Vice President, Executive Director of Marketing, commented on the expansion of the SFF genre: “We’re now publishing authors like T.J. This new breed of fantasy is different from the complex, fantastical worlds people expect from traditional SFF.
I feel like that’s what we’ve seen start to work really well,” said Senior Brand Manager Alex Cameron.
“What’s working with our debut authors is a kind of crossover that’s not quite classic science fiction or fantasy, but something that uses classic tropes and turns them on their head. Tor has begun to see a growing interest in “softer” SFF, as opposed to “hard” SFF, which is typically concerned with plausible logic and scientific accuracy. During our visit, we heard from key members of the team, who explained what was currently trending and why.
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